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Modern Kids Photography Blog bio picture

hello + welcome

Modern Kids Photography focuses on the wonder, complexity, and joy of childhood.

My name is Sarah Wert and I am the primary photographer and owner of Modern Kids Photography, San Francisco. While everyone loves a smiling kid, that's not always what I look for. Children express themselves through many incredible emotions and I'm interested in capturing all their moods and unique personality traits. My goal is to give you not only a fun and enjoyable family photography session but to make unexpected, and indelible imagery you will never forget.

I'm on the road many times during the year. Contact me to inquire about my travel schedule, to book your portrait session, or just to say hello. I would love to hear from you!

by email: hello[at]modernkidsphoto[dot]com

Visit us in our new studio: 3150 18th Street, San Francisco, CA 94110 (by appointment only) 415 846 0533

about sarah

a few things about me:

• I live in San Francisco with my husband and my dog, Luna • I grew up on a farm in Pennsylvania • I've fished in the Adriatic Sea • surfed in Mexico • was an Au Pair in Berlin •  received a BFA in Photography in Minneapolis • i love food of all kinds especially Icelandic hot dogs, aged balsamic vinegar, and green tea ice cream • I've shot for companies like Amazon and Wired but still love working for fun, modern families

Modern Kids Photography was named one of the Bay Area's Top Five Baby Photographers of 2010!

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Category Archives: photography

lovely new bio images for Edyta Szyszlo in the Presidio | modern photographer, San Francisco

Yesterday I had the pleasure of photographing the lovely Edyta Szyszlo – a talented San Francisco based photographer. We had a fun afternoon shooting some updated bio photos for her company. Enjoy the sneak-peek and check back for more very soon. Thanks to Edyta, Lindsay, and Jenna!

p.s. I’m headed out of town for a photography conference in Las Vegas! If you’re another photographer headed to wppi, drop me an email I’d love to meet-up!

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$1,000 says Keili can navigate San Francisco better than you can | modern family photographer, Cole Valley, San Francisco

$1,000 says Ms. Keili can navigate the city of San Francisco better than you can. I’m kidding of course but this little lady has some serious “street-smart” skills. She is hands down the most outgoing, affable, polite, and down right sophisticated little kids I’ve ever met. Yes, I’ve said it. I don’t always make such grandiose statements but little Keili is totally amazing.

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Woolrich John Rich & Bros. Ad Campaign | influences

I’m really loving this simple and straightforward ad campaign by WP Lavori in Corso for Woolrich. The photographers are Adam Broomberg and Oliver Chanarin, fine art photographers based in London. I read a short article about the shoot in the Dec 09 issue of pdn but you can see more imagery from the shoot here and I’ve included the behind the scenes video below.

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an afternoon with Jin | modern kids photographer, Oakland

Naturally, I meet quite a lot of kids. One of my favorite things about them is that their personalities differ wildly in kids of the same age. I was reminded of this when I met Jin and his family recently in the East Bay.

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little Eve at home in San Francisco | modern baby photographer, San Francisco

Hello again. I’m sitting in my sister-in-law’s house in Southern Illinois, having finally come up for air after an incredibly busy season. Thanks again to all of the amazing families and kids I worked with this year. I can’t believe the year went by so quickly. It was my first full year in business and it was way more exciting, challenging, chaotic, and fun than I could have ever imagined. I re-branded in the beginning of the year to Modern Kids Photography, got a tiny but totally sufficient studio of my own, worked with tons of great assistants, spent long nights in the studio (apologies to my husband), and had so much fun photographing all of the country. I can hardly wait for 2010.

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Modern Kids is on the Say Yes to Hoboken blog today! | modern family photographer, san francisco

I’m excited to say that we’re on Liz Stanley’s Say Yes to Hoboken blog today. I stumbled upon Liz’s lovely blog a few months ago and have really enjoyed all of her content from vintage kids clothing to modern furniture, recipes, and so much more. Add her to your rss reader, pronto.

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hello, jasper sneak peek | modern newborn photographer, san francisco

Wow. It’s been a much busier season than I would have ever expected. I’m so grateful for all of the business this year and most importantly getting to spend time with so many amazing kids and famillies. This week I’m shooting in Chicago and St. Louis and then back to San Francisco for the a bunch more shoots before the end of the holiday season. Please stay tuned here for more info on holiday ordering, some unique gift certificates, and more!

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location scouting, sonoma | commercial kids photographer, san francisco

Sometimes I have to pinch myself living in a place like San Francisco. We have such amazing access to a diverse array of locations within a few hours of the city. I have shot all over San Francisco from our beaches to chinatown to the greenery in Golden Gate Park. However, just outside of San Francisco you can find anything from dirt roads, treacherous cliffs, black sand beaches, quaint farms, dusty old towns, kitschy motels, and much more. Yesterday, I went on a quick scouting mission to Sonoma and found a few non-descript locations for my shoot on Sunday.

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don’t let his serious face fool you, this kid is all smiles | commercial kid photographer, san francisco

I had so much fun yesterday photographing a handsome young man named Ryan Nelson for a local modeling agency. We shot in three separate locations around the city but my favorite was outside of St. Francis Fountain in the Mission. Thanks again to the owners and staff of SFF for accommodating us and for making the excellent sundae! Thanks as well to Eugenia for assisting and to Megan and Annemarie for the incredible styling and wardrobe. Last but not least to Ryan and his mom for being so fun to work with! We hope you enjoyed the afternoon as much as we did!

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lucas family, a morning at the market, sunday morning sessions | modern kids photographer, san francisco

Ok so maybe this is actually a Saturday morning in September but you get the idea. Last month I had the pleasure of spending a really lovely morning with the Lucas Family. You might remember that I photographed their wedding along the Russian River this summer. Dad, Alina, and I started bright an early, 7 am to be exact. We made our way to the Alemany Farmer’s Market in San Francisco. If you love food and live in SF you’ve been here. Alice Waters has been known to shop here. It’s an incredibly diverse market where you can buy fresh seafood, delicious breads and pastries, rare mushrooms, asian vegetables I have no idea how to cook, all kinds of seasonal fruits and vegetables, and even live chickens. Yep, live chickens.

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